Hi, I’m Marta

Strategic copy for fashion brands with a point of view.
I work with founders and creative directors who care about aesthetics and ideas in equal measure. My job is to distill your brand into language that feels inevitable—sharp, clear, and unmistakably yours.

I’ve been watching fashion since I was eight.
Fashion TV reruns. Old issues of Vogue. My mother’s makeup drawer. I grew up decoding images, collecting gestures, chasing the feeling of something that fit. Not just clothes—meaning.

I started out on set.
Photoshoots. Commercials. Branded content. I watched incredible talent waste itself on ideas that didn’t land. That’s where I learned the truth: without strategy, even the most beautiful creative is disposable.

So I stepped behind the words. Now I help fashion brands build voice systems that do more than sound good—they hold their shape. Strategically aligned. Visually fluent. Built to last.

Born in Poland, shaped by Europe.
Warsaw, Lisbon, now Spain. I’ve lived in cities that taught me how to read people, style, silence. I write in Polish, English, and Spanish, for clients across Europe and beyond.

Editorial. Commercial. Conceptual. Strategic.
The format doesn’t matter. The goal is always the same: make the voice consistent, make it magnetic, make it make sense.

My clients are smart, opinionated, and already doing good work.
They just want to be sharper. Whether we’re refining your tone, writing product descriptions, or rethinking your brand story—I come in to make the language complete.

I’m anti-influencer, anti-trend, pro-character.
But I know how luxury works. The codes. The restraint. The weight of silence. My copy doesn’t shout. It lands.